Performance Marketing Associate - Hybrid NYC, AI-Driven Growth

Hearst Magazines; New York (NY); Hybrid; USD 66,000 - 70,000; Full time

Benefits offered by this job

Work with the Best

Skills training

Hybrid work

Employee Resource Groups

Medical, dental, vision insurance

401(k) company match

Job summary

Hearst Magazines in New York City is seeking a Performance Marketing Associate, Social, to turn data, creativity, and emerging tech into smarter media performance. You will launch and manage paid campaigns across social, search, and emerging channels, aligning ad copy, testing, bidding, and budgets.

You will optimize campaigns, test creative and audiences, partner with Meta, Google, and TikTok, harness AI tools, and translate results into actionable recommendations while forecasting performance

Qualifications

• 1+ years of experience in paid media, performance marketing, or a related field.
• Hands-on experience with self-service paid media platforms, including Meta Ads Manager and Google Ads.
• Strong Excel/Sheets skills; Looker/Tableau experience preferred.
• Comfort with ROAS, pacing, margins, and key performance indicators.
• Excellent organizational skills and attention to detail in a fast-moving environment.
• Curiosity about AI-powered tools and evolving ad-tech trends.
• Based in New York City and able to work in the office four days per week.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels.
• Optimize performance by reviewing data daily, identifying trends, and refining bidding strategies.
• Drive scalable growth by testing creative, audiences, and attribution approaches.
• Partner with Meta, Google, and TikTok to test new ad products and implement capabilities.
• Leverage AI-powered tools to improve workflow and testing efficiency.
• Maintain daily and monthly forecasts and surface insights for budget decisions.
• Translate campaign data into actionable recommendations for the Performance Media Group.

Skills

Analytical skills

Organizational skills

Growth mindset

Curiosity about AI tools

Fast-paced environment

Tools

Meta Ads Manager

Google Ads

Excel

Google Sheets

Looker

Tableau

Job description

Hearst Magazines in New York City is seeking a Performance Marketing Associate, Social, to turn data, creativity, and emerging tech into smarter media performance. You will launch and manage paid campaigns across social, search, and emerging channels, aligning ad copy, testing, bidding, and budgets.

You will optimize campaigns, test creative and audiences, partner with Meta, Google, and TikTok, harness AI tools, and translate results into actionable recommendations while forecasting performance