Performance Marketing Manager: AI-Driven Growth & ROAS

Jobtailor; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Hearst Magazines in New York, NY is seeking a seasoned Paid Media Manager to run cross-channel campaigns that support memberships, email capture, direct products, and brand licensing.

You will optimize social and search campaigns, manage budgets, and lead testing of AI-enabled creative ideas to lift ROAS and long-term value. Collaboration with Analytics, Audience Growth, Creative, and Marketing is essential, with regular reporting and mentorship of junior staff.

Qualifications

• Bachelor's Degree required.
• 4+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Strong understanding of campaign setup, optimization, and measurement.
• Knowledge of CPA, CPL, ROAS, conversion rates, and ROI.
• Experience managing paid media budgets and using performance data for optimization and investment decisions.

Responsibilities

• Execute paid acquisition campaigns across Hearst Magazines' portfolio, supporting memberships, email acquisition, direct products, and brand licensing.
• Manage and optimize social, search, and other acquisition campaigns, including budgets, bidding, audience targeting, pacing, and performance.
• Lead creative testing and audience experimentation with Creative, including AI-enabled creative development and emerging advertising opportunities.
• Analyze campaign performance against benchmarks and KPIs to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value.
• Partner with Analytics to evaluate attribution, incrementality, and business impact.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics.
• Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation.
• Identify new platforms, capabilities, audience strategies, and industry trends to test.
• Coach and support Associate Managers in developing performance marketing expertise.

Skills

Paid Media Campaign Management

Meta Advertising

Google Ads

Campaign Optimization

Performance Data Analysis

Education

Bachelor's Degree

Tools

Meta Ads Manager

Google Ads Platform

Job description

Hearst Magazines in New York, NY is seeking a seasoned Paid Media Manager to run cross-channel campaigns that support memberships, email capture, direct products, and brand licensing.

You will optimize social and search campaigns, manage budgets, and lead testing of AI-enabled creative ideas to lift ROAS and long-term value. Collaboration with Analytics, Audience Growth, Creative, and Marketing is essential, with regular reporting and mentorship of junior staff.