Hybrid Performance Creative Strategist - Paid Social & AI

ww; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Job summary

Weight Watchers in the United States is seeking a hands-on performance creative specialist on our global Creative Strategy team. You will write briefs, hooks, and scripts for paid social ads, then analyze results to improve subsequent iterations.

You’ll work under the Creative Strategy Lead with production partners, creators, and the media team to move fast and stay on strategy. The role emphasizes strong writing and data-readiness, running test loops in Meta Ads Manager, researching trends, and

Qualifications

• 3+ years in performance creative, creative strategy, paid social, or direct response.

Responsibilities

• Write briefs, hooks, and scripts; turn testing roadmap into ads concepts with clear observation and idea.
• Run the test loop; publish variants with the media team and read results to decide what to stop, scale, or try next.
• Research competitor ads and platform trends; bring new ideas before they’re obvious.
• Coordinate with editors, production partners, and UGC creators to keep work aligned with strategy.

Skills

Performance creative

Creative strategy

Paid social

Direct response

Tools

Meta Ads Manager

AI tools

Job description

Weight Watchers in the United States is seeking a hands-on performance creative specialist on our global Creative Strategy team. You will write briefs, hooks, and scripts for paid social ads, then analyze results to improve subsequent iterations.

You’ll work under the Creative Strategy Lead with production partners, creators, and the media team to move fast and stay on strategy. The role emphasizes strong writing and data-readiness, running test loops in Meta Ads Manager, researching trends, and