Performance Creative Strategist | Associate Manager

WW International, Inc. (Weight Watchers); New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Benefits offered by this job

Comprehensive benefits package

Annual bonus program

Hybrid work environment

Job summary

Weight Watchers is seeking an Associate Manager, Performance Creative Strategist in New York. This hands-on role sits on the global creative strategy team, crafting briefs, hooks, and scripts for paid social and quickly measuring outcomes to inform next steps.

You will collaborate with production partners, editors, and media teams, use AI tools, and adapt concepts across markets. A 3+ year track record in performance creative, strong writing, and Meta Ads Manager fluency are required.

Qualifications

• 3+ years in performance creative or paid social
• Samples of paid social briefs or scripts you wrote
• Strong writing and an eye for pacing and visual communication in short-form video
• Working knowledge of Meta Ads Manager
• Regular use of AI tools in your own work
• Organized. You can run several briefs and feedback rounds at once and hit dates
• An active user of the platforms we advertise on

Responsibilities

• Write briefs, hooks, and scripts for video and static ads.
• Run the test loop with the media team; read results and decide what to stop, scale, or try next.
• Research competitor ads, platform trends, and what our members say.
• Work with production partners and creators; run feedback rounds and keep work on strategy.
• Use AI tooling to tag, score, and brief creative; draft faster without lowering taste.
• Keep the pipeline clean; manage briefs, asset naming, and tagging for traceability.
• Adapt across markets; help take concepts that win in one market and adapt for others.
• Build the readouts; pull together the weekly creative report: launches, wins, learnings.

Skills

Performance creative

Creative strategy

Paid social

Meta Ads Manager

AI tools

Writing

Organized

Audience targeting

Job description

Weight Watchers is seeking an Associate Manager, Performance Creative Strategist in New York. This hands-on role sits on the global creative strategy team, crafting briefs, hooks, and scripts for paid social and quickly measuring outcomes to inform next steps.

You will collaborate with production partners, editors, and media teams, use AI tools, and adapt concepts across markets. A 3+ year track record in performance creative, strong writing, and Meta Ads Manager fluency are required.