Associate Manager, Performance Creative Strategist

ww; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Job summary

Weight Watchers in the United States is seeking a hands-on performance creative specialist on our global Creative Strategy team. You will write briefs, hooks, and scripts for paid social ads, then analyze results to improve subsequent iterations.

You’ll work under the Creative Strategy Lead with production partners, creators, and the media team to move fast and stay on strategy. The role emphasizes strong writing and data-readiness, running test loops in Meta Ads Manager, researching trends, and

Qualifications

• 3+ years in performance creative, creative strategy, paid social, or direct response.

Responsibilities

• Write briefs, hooks, and scripts; turn testing roadmap into ads concepts with clear observation and idea.
• Run the test loop; publish variants with the media team and read results to decide what to stop, scale, or try next.
• Research competitor ads and platform trends; bring new ideas before they’re obvious.
• Coordinate with editors, production partners, and UGC creators to keep work aligned with strategy.

Skills

Performance creative

Creative strategy

Paid social

Direct response

Tools

Meta Ads Manager

AI tools

Job description

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business' full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.

About the role

This is a hands-on performance creative role on our global creative strategy team. You write the briefs, hooks, and scripts that become our paid social ads, then read the results and write better ones. You will work under the Creative Strategy Lead, day to day with our production partners, creators, and media team. We are a small team, so you will see your work live quickly and you will know within days whether it worked. The two areas we weight most heavily are writing and reading the data.

What you will do

• Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one. Write the hooks and scripts yourself.
• Run the test loop. Get variants live with the media team, read the results in Meta Ads Manager and our creative analytics tools, and bring back what to stop, what to scale, and what to try next.
• Research. Track competitor ads, platform trends, and what our members say in their own words. Bring in ideas before they are obvious.
• Work with production partners and creators. Run feedback rounds with editors, production partners, and UGC creators, and keep the work on strategy through to final assets.
• Use AI tooling. We use AI tooling to tag, score, and brief creative. Use it to research faster, draft faster, and produce more variants, without lowering the bar on taste.
• Keep the pipeline clean. Own the day-to-day hygiene of the brief board, asset naming, and tagging, so that every ad can be traced back to its concept and read in the data.
• Adapt across markets. Help take concepts that win in one market and adapt them for others.
• Build the readouts. Pull together the weekly creative report: what launched, what won, and what we learned.

What you bring

• 3+ years in performance creative, creative strategy, paid social, or direct response
• Samples of paid social briefs or scripts you wrote, video and static, and how they performed
• Strong writing, and an eye for pacing and visual communication in short-form video
• Working knowledge of Meta Ads Manager, and comfort reading performance data without waiting for an analyst
• Regular use of AI tools in your own work
• Organized. You can run several briefs and feedback rounds at once and hit dates
• An active user of the platforms we advertise on

Base salary may vary depending on, but not limited to: skills, experience, and location.

• This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range $85,000 - $92,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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