Performance Creative Strategist — Associate Manager

Weight Watchers; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Benefits offered by this job

Comprehensive benefits package

Annual bonus program

Job summary

Weight Watchers in New York combines science-backed weight management with a global creative team to scale paid social performance. As Associate Manager, Performance Creative Strategist, you’ll write briefs, hooks, and scripts, run tests, and translate data into better assets across markets.

You’ll collaborate with production partners, leverage AI tools, and manage multiple briefs while meeting tight deadlines in a hybrid work model. Salary ranges and strong benefits are offered.

Qualifications

• 3+ years in performance creative, creative strategy, paid social, or direct response.
• Samples of paid social briefs or scripts you wrote, video and static, and how they performed.
• Strong writing, and an eye for pacing and visual communication in short-form video.
• Working knowledge of Meta Ads Manager, and comfort reading performance data without waiting for an analyst.
• Regular use of AI tools in your own work.
• Organized. You can run several briefs and feedback rounds at once and hit dates.
• An active user of the platforms we advertise on.

Responsibilities

• Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one.
• Run the test loop. Get variants live with the media team, read the results in Meta Ads Manager and our creative analytics tools, and bring back what to stop, what to scale, and what to try next.
• Research. Track competitor ads, platform trends, and what our members say in their own words. Bring in ideas before they are obvious.
• Work with production partners and creators. Run feedback rounds with editors, production partners, and UGC creators, and keep the work on strategy through to final assets.
• Use AI tooling. We use AI tooling to tag, score, and brief creative. Use it to research faster, draft faster, and produce more variants, without lowering the bar on taste.
• Keep the pipeline clean. Own the day-to-day hygiene of the brief board, asset naming, and tagging, so that every ad can be traced back to its concept and read in the data.
• Adapt across markets. Help take concepts that win in one market and adapt them for others.
• Build the readouts. Pull together the weekly creative report: what launched, what won, and what we learned.

Skills

Performance Creative

Creative Strategy

Paid Social

Meta Ads Manager

AI Tools

Writing

Data Reading

Organization

Tools

Meta Ads Manager

Job description

Weight Watchers in New York combines science-backed weight management with a global creative team to scale paid social performance. As Associate Manager, Performance Creative Strategist, you’ll write briefs, hooks, and scripts, run tests, and translate data into better assets across markets.

You’ll collaborate with production partners, leverage AI tools, and manage multiple briefs while meeting tight deadlines in a hybrid work model. Salary ranges and strong benefits are offered.