Performance Creative Strategist — Paid Social Lead

Content Creators; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus

Job summary

Weight Watchers is seeking an hands-on performance creative on our global creative strategy team. You write briefs, hooks, and scripts for paid social ads, then read results and write better ones. Work day-to-day with production partners, editors, and media teams in a fast-paced environment.

3+ years in performance creative or paid social, strong writing, and comfort reading campaign data are ideal. Hybrid work model with comprehensive benefits and annual bonus program.

Qualifications

• 3+ years in performance creative, creative strategy, paid social, or direct response.
• Samples of paid social briefs or scripts you wrote, and how they performed.
• Strong writing and an eye for pacing and visual communication in short-form video.
• Working knowledge of Meta Ads Manager and comfort reading performance data.
• Regular use of AI tools in your own work.
• Organized; can run several briefs and feedback rounds at once and hit dates.
• An active user of the platforms we advertise on.

Responsibilities

• Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one.
• Run the test loop. Get variants live with the media team and read results to decide what to stop, scale, or try next.
• Research. Track competitor ads, platform trends, and what members say in their own words.
• Work with production partners and creators. Run rounds of feedback and keep work aligned with strategy.
• Use AI tooling to tag, score, brief, and draft faster while maintaining quality.
• Keep the brief board, asset naming, and tagging organized so ads trace back to concepts and data.
• Adapt concepts across markets and build weekly readouts with learnings.

Skills

Performance creative

Paid social

Strong writing

Data interpretation

AI tooling

Organization

Platform awareness

Tools

Meta Ads Manager

Job description

Weight Watchers is seeking an hands-on performance creative on our global creative strategy team. You write briefs, hooks, and scripts for paid social ads, then read results and write better ones. Work day-to-day with production partners, editors, and media teams in a fast-paced environment.

3+ years in performance creative or paid social, strong writing, and comfort reading campaign data are ideal. Hybrid work model with comprehensive benefits and annual bonus program.