Global Performance Creative Lead

Weight Watchers; New York (NY); Hybrid; USD 115,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Annual bonus program

Job summary

Weight Watchers is seeking a senior leader to own the performance creative strategy across US and international markets. You will decide what to test, why, and how to act on the results.

You will manage a Creative Strategist, work with production partners and creators, and serve US Growth and International Growth teams. You’ll focus on turning data into briefs and scalable ad patterns, with a strong emphasis on AI-enabled workflows and compliant, effective creative across Meta, TikTok, Reddit,

Qualifications

• 6+ years in performance creative, creative strategy, or direct response with KPI accountability.
• A portfolio of paid social briefs with demonstrated results.
• A clear point of view on ad quality, backed by data.
• Hands-on fluency in Meta Ads Manager and analytics tools.
• Experience building or running a high-volume creative testing framework.
• Experience directing production partners, editors, and creators.
• Experience mentoring strategists.
• Track record of using AI tooling to speed up research, briefing, or production.
• Strong writing; able to write the hook yourself.

Responsibilities

• Own the creative strategy and testing roadmap across markets.
• Turn performance insights into briefs, hooks, and scripts for video and static.
• Run the test-and-learn loop with the media team; scale what works.
• Build and maintain the brief pipeline, naming conventions, and tagging taxonomy.
• Lead AI-native creative operations to cut insight-to-live-ad time.
• Manage and coordinate production partners and creators.

Skills

Performance creative

Creative strategy

Media analytics

AI tooling

Mentoring strategists

Direct production partners

Strong writing

Test framework

Tools

Meta Ads Manager

Job description

Weight Watchers is seeking a senior leader to own the performance creative strategy across US and international markets. You will decide what to test, why, and how to act on the results.

You will manage a Creative Strategist, work with production partners and creators, and serve US Growth and International Growth teams. You’ll focus on turning data into briefs and scalable ad patterns, with a strong emphasis on AI-enabled workflows and compliant, effective creative across Meta, TikTok, Reddit,