Senior Performance Creative Strategist - Remote & AI-Driven

Clever Digital Marketing; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible remote work

Medical, dental, vision benefits

MacBook provided

Home office budget

Work abroad policy

Growth opportunities

Job summary

Clever Digital Marketing is seeking a Senior Performance Creative Strategist to lead creative strategy for paid social. You will develop video and static concepts, conducting research and turning insights into repeatable, scalable systems.

This role emphasizes rapid learning, cross‑functional collaboration, and AI‑enabled workflows to accelerate briefs and production. The position is founding‑level within a growing creative‑strategy function, reporting to the Paid Social department.

Qualifications

• 5+ years in performance‑focused creative strategy.
• Deep understanding of Meta advertising and direct‑response creative.
• Strong direct‑response copywriting and short‑form storytelling skills.
• Track record of developing concepts from customer research and performance data.
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL).
• Experience across multiple brands/accounts/verticals.
• Structured testing approach: hypotheses, iteration, variables.
• Ability to build systems, processes, frameworks, knowledge bases.
• Advanced, practical AI experience for research/ideation/workflow.

Responsibilities

• Generate net‑new creative: concepts, messaging angles, hooks for video and static ads.
• Find ideas before you have them: research motivations, objections, pain points.
• Turn performance into strategy: analyze outcomes and write clear briefs.
• Build the system: create creative‑strategy frameworks and briefs standards.
• Level up the team: coach media buyers and editors on thinking.
• Use AI as a force multiplier: accelerate research, ideation, and production.

Skills

creative strategy

meta advertising

direct‑response copy

customer research

performance data

testing discipline

build systems

AI for research

communication

cross‑functional collaboration

speed to learn

Tools

Motion

Looker Studio

Asana

Slack

Claude

Job description

Clever Digital Marketing is seeking a Senior Performance Creative Strategist to lead creative strategy for paid social. You will develop video and static concepts, conducting research and turning insights into repeatable, scalable systems.

This role emphasizes rapid learning, cross‑functional collaboration, and AI‑enabled workflows to accelerate briefs and production. The position is founding‑level within a growing creative‑strategy function, reporting to the Paid Social department.