Growth Marketing Manager — AI-Driven Paid Media (Hybrid)

WW International, Inc. (Weight Watchers); New York (NY); Híbrido; USD 130.000 - 145.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive benefits package

Annual bonus program

Descripción de la vacante

WeightWatchers is seeking a full-time Growth Marketing Generalist for the US Growth team. You will own paid media across channels and build AI-driven tooling to run it, with high autonomy in a small, fast-moving group.

You will manage budgets, partner with analytics and product teams, and shape creative strategy to scale performance. The role emphasizes CRO, experimentation, and automation within a hybrid work environment.

Formación

• 5+ years in performance or growth marketing with hands-on channel management
• Proven track record building automations, dashboards, or workflows
• Strong analytical skills and familiarity with data tools such as spreadsheets, SQL, BI tools

Responsabilidades

• Own paid media across all channels (paid search, paid social, programmatic, native, affiliate)
• Build AI-native workflows, reports, dashboards, and processes to reduce manual work
• Turn data into business strategy in collaboration with analytics
• Lead creative strategy and process management using data insights
• Drive CRO and A/B testing with growth product teams
• Manage marketing tech, operations, and forecasting with cross-functional partners
• Oversee vendor and partner relationships and budgeting

Conocimientos

Growth marketing

Automation tools

Data analysis

Budget management

Communication

Ambiguity tolerance

Herramientas

SQL

Looker

Amplitude

Descripción del empleo

WeightWatchers is seeking a full-time Growth Marketing Generalist for the US Growth team. You will own paid media across channels and build AI-driven tooling to run it, with high autonomy in a small, fast-moving group.

You will manage budgets, partner with analytics and product teams, and shape creative strategy to scale performance. The role emphasizes CRO, experimentation, and automation within a hybrid work environment.