Hybrid NYC: Enterprise Audience Analytics Lead

Henderson Scott US; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Henderson Scott US is seeking a seasoned Audience Solutions Lead in New York as a hybrid role requiring on-site work 3 days per week. You will collaborate with Ad Sales and client teams to define scalable audience products and strategies that drive revenue.

The ideal candidate has 6–10 years in audience strategy and advertising technology, with strong cross-functional leadership and superb communication skills. A Bachelor's degree is required; relocation and visa support are not offered.

Qualifications

• Experience translating advertiser needs into scalable audience products.
• Proven ability to manage cross-functional programs across sales, product, and analytics.
• Bachelor’s degree; advanced degree preferred.

Responsibilities

• Partner with Ad Sales and client teams to turn advertiser needs into scalable audience solutions.
• Build and manage enterprise audience products and reusable segments.
• Develop sales enablement materials communicating audience value and scale.
• Assess performance with Audience Analytics and identify opportunities.
• Coordinate activation across GAM, DSPs, DMPs, clean rooms, and identity platforms.
• Serve as liaison across Audience Analytics, Ad Sales, Product, and Engineering.
• Manage full lifecycle of enterprise audience products from intake to optimization.
• Help establish best practices and governance for audience development.

Skills

Audience strategy

Advertising technology

Stakeholder management

Executive communication

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

CDPs

DMPs

DSPs

Identity platforms

GAM

Job description

Henderson Scott US is seeking a seasoned Audience Solutions Lead in New York as a hybrid role requiring on-site work 3 days per week. You will collaborate with Ad Sales and client teams to define scalable audience products and strategies that drive revenue.

The ideal candidate has 6–10 years in audience strategy and advertising technology, with strong cross-functional leadership and superb communication skills. A Bachelor's degree is required; relocation and visa support are not offered.