Audience Insights Analyst — Hybrid & Work-From-Anywhere

Haymarket Media, Inc; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Health plans (medical, dental, vision)

401(k) program with company match

Life insurance

Commuter benefits

Tuition reimbursement

Work from Anywhere – 3 weeks

Job summary

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team in New York, NY.

The role is hybrid with three in-office days per week and focuses on compiling regular data reporting and custom audience counts for clients across Medical Communications Group and Business Media Group brands. You will prepare audience requests for targeted advertising programs, deliver scheduled and ad hoc reports for digital, live/virtual events, lead generation, and more.

Qualifications

• Bachelor’s degree in a related field preferred.
• 1–3 years of related experience preferred.
• Knowledge of digital landscape, technologies and practices.
• Self-starter with strong organizational and time-management skills.
• Strong analytical skills with ability to handle large data sets with accuracy.
• Proficiency with Google Sheets and Excel (vlookup, sumifs, countifs, avg/max/min).
• Willingness to learn other data platforms (Looker, Google Analytics, etc).
• Experience with SQL and Python preferred.
• Knowledge of Medical terminology preferred.

Responsibilities

• Manage intake of target files from clients and distribute to internal stakeholders.
• Generate presale audience counts for sales proposals and RFPs for MCG and BMG.
• Develop custom audience counts for targeted programs and provide insights.
• Collaborate with Sales Support to translate client needs into data solutions.
• Maintain and distribute reports from internal and third-party data platforms for digital programs and events.
• QA and validate reports to ensure data accuracy for clients.
• Create and maintain weekly and monthly client report schedules and meet deadlines.
• Work with Data Engineering and BI teams to onboard new data sources and create dashboards.

Skills

Google Sheets

Excel

SQL

Python

Data analysis

Communication skills

Attention to detail

Education

Bachelor of Science degree in related field

Tools

Looker

Google Analytics

Job description

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team in New York, NY.

The role is hybrid with three in-office days per week and focuses on compiling regular data reporting and custom audience counts for clients across Medical Communications Group and Business Media Group brands. You will prepare audience requests for targeted advertising programs, deliver scheduled and ad hoc reports for digital, live/virtual events, lead generation, and more.