Hybrid Audience & Data Strategy Manager

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Paid parental leave

Paid medical leave

Vacation days

Sick days

Personal days

STD/LTD insurance

Job summary

Comfluence, LLC in New York is seeking a Manager, Audience & Data Strategy to join our growing team. You will lead data-informed audience strategies across multiple business units and collaborate with cross-functional teams.

The role offers exposure to high-profile clients across entertainment, e‑commerce, gaming, and tech, with a hybrid schedule (three days in-office, two remote) and a competitive benefits package.

Qualifications

• 4–6 years of experience in media, audience strategy, or marketing analytics.
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices.
• Skilled in data analysis, storytelling, and translating insights into strategy.
• Excellent written communication and business writing skills.

Responsibilities

• Support development of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology).
• Pull, analyze, and interpret audience data from platforms (Nielsen, MRI, GWI, 1P/2P/3P sources).
• Conduct audience overlap analyses to inform segmentation and targeting.
• Collaborate with Data Sciences to develop custom audience approaches.
• Synthesize data into actionable insights guiding media strategy & activations.
• Support enterprise transformation initiatives for audience-centric planning.
• Manage audience taxonomy implementation with data operations.

Skills

Audience insights platforms

Data analysis

Storytelling

Written communication

Cross-functional collaboration

Project management

Education

Bachelor's degree or equivalent

Tools

CDPs

DMPs

DSPs

Job description

Comfluence, LLC in New York is seeking a Manager, Audience & Data Strategy to join our growing team. You will lead data-informed audience strategies across multiple business units and collaborate with cross-functional teams.

The role offers exposure to high-profile clients across entertainment, e‑commerce, gaming, and tech, with a hybrid schedule (three days in-office, two remote) and a competitive benefits package.