Sr. Audience Analytics Manager

Henderson Scott US; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Henderson Scott US is seeking a seasoned Audience Solutions Lead in New York as a hybrid role requiring on-site work 3 days per week. You will collaborate with Ad Sales and client teams to define scalable audience products and strategies that drive revenue.

The ideal candidate has 6–10 years in audience strategy and advertising technology, with strong cross-functional leadership and superb communication skills. A Bachelor's degree is required; relocation and visa support are not offered.

Qualifications

• Experience translating advertiser needs into scalable audience products.
• Proven ability to manage cross-functional programs across sales, product, and analytics.
• Bachelor’s degree; advanced degree preferred.

Responsibilities

• Partner with Ad Sales and client teams to turn advertiser needs into scalable audience solutions.
• Build and manage enterprise audience products and reusable segments.
• Develop sales enablement materials communicating audience value and scale.
• Assess performance with Audience Analytics and identify opportunities.
• Coordinate activation across GAM, DSPs, DMPs, clean rooms, and identity platforms.
• Serve as liaison across Audience Analytics, Ad Sales, Product, and Engineering.
• Manage full lifecycle of enterprise audience products from intake to optimization.
• Help establish best practices and governance for audience development.

Skills

Audience strategy

Advertising technology

Stakeholder management

Executive communication

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

CDPs

DMPs

DSPs

Identity platforms

GAM

Job description

THIS IS A HYBRID ROLE IN NYC - DO NOT APPLY IF YOU ARE NOT ABLE TO BE ON SITE 3X A WEEK - RELOCATION WILL NOT BE OFFERED - NO VISAS/THIRD PARTIES

CANDIDATES COMING FROM MEDIA AND ENTERTAINMENT ARE HIGHLY PREFERRED

Key Responsibilities

• Partner closely with Ad Sales and client-facing teams to understand advertiser needs and develop scalable audience solutions that support revenue growth.
• Build and manage a portfolio of enterprise audience products, including standardized audience definitions, audience packages, and reusable audience segments that can be leveraged across multiple business units.
• Develop sales enablement materials including audience profiles, one-pagers, methodology documentation, and pitch materials that clearly communicate audience composition, scale, insights, and overall business value.
• Partner with Audience Analytics leadership to assess audience performance, uncover new opportunities, and improve audience offerings based on advertiser demand and campaign results.
• Coordinate audience activation across Google Ad Manager (GAM), DSPs, DMPs, clean rooms, identity platforms, and other advertising technologies.
• Serve as a key liaison across Audience Analytics, Ad Sales, Product, and Engineering, ensuring audiences are properly developed, documented, governed, and delivered.
• Manage the full lifecycle of enterprise audience products, including intake, prioritization, development, documentation, governance, activation, and ongoing optimization.
• Help establish best practices, operating processes, and documentation standards for audience development and activation across the organization.

Qualifications

• 6-10 years of experience within audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, digital media, or a related area.
• Strong understanding of the digital advertising ecosystem, including audience segmentation, identity resolution, consumer data products, and audience activation.
• Experience partnering with Ad Sales, Sales Strategy, Marketing, Product, Analytics, or similar teams to develop advertiser-facing solutions and support revenue-generating initiatives.
• Proven ability to translate business and advertiser requirements into scalable audience products and repeatable operational workflows.
• Hands-on familiarity with audience and advertising platforms such as CDPs, DMPs, DSPs, clean rooms, identity platforms, and other AdTech solutions.
• Strong analytical capabilities with experience evaluating audience performance, campaign effectiveness, and audience utilization.
• Excellent project and stakeholder management skills, with the ability to coordinate initiatives across both technical and business teams.
• Strong written and verbal communication skills, including experience developing executive presentations, sales materials, and client-facing documentation.
• Bachelor's degree required; advanced degree preferred.
• Experience within publishing, digital media, advertising technology, audience measurement, first-party data, or enterprise audience platforms is highly preferred.