Hybrid Media Planner & Buyer — Data-Driven Growth

Nationwide; Columbus (OH); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental/vision

Life Insurance

Disability

PTO

Holidays

401(k) match

Pension

Job summary

Nationwide is seeking a Specialist, Media Planning & Buying to support digital media campaigns and partner with tech platforms, agencies, and internal teams. You will negotiate media and data, build campaign proposals, and drive performance optimization.

You will work closely with senior media leaders, stakeholders and publishers, translating business goals into effective paid media plans while contributing to strategy development and measurement.

Qualifications

• Undergraduate degree in a quantitative field preferred.
• Typically five or more years of digital media experience.
• Strong knowledge of digital media development and programmatic media supply chain.
• Excellent communication and project management skills.

Responsibilities

• Makes best use of advertising tech platforms to build and optimize paid digital campaigns.
• Pulls campaign performance data and creates data visualization reports.
• Generates optimization recommendations and applies them to campaigns.
• Collaborates with marketing teams to define tracking requirements and ensure proper tagging.
• Communicates updates and insights to media leaders and stakeholders.

Skills

Communication

Project planning

Critical thinking

Analytical skills

Education

Undergraduate degree in a quantitative field

Tools

DSPs

Ad servers

Web analytics

Programmatic & social

Job description

Nationwide is seeking a Specialist, Media Planning & Buying to support digital media campaigns and partner with tech platforms, agencies, and internal teams. You will negotiate media and data, build campaign proposals, and drive performance optimization.

You will work closely with senior media leaders, stakeholders and publishers, translating business goals into effective paid media plans while contributing to strategy development and measurement.