Media Planning & Buying Specialist — Hybrid Role

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Life insurance

Short/long-term disability

Paid time off (18 days+)

Nine paid holidays

401(k) with company match

Company-paid pension plan

Business casual attire

Job summary

Nationwide Mutual Insurance Company is seeking a Specialist, Media Planning & Buying to support digital media campaigns and partner with tech providers, agencies, and internal teams. You will help negotiate media proposals, drive performance optimization, and ensure accurate tracking across campaigns.

This hybrid role based in Columbus, OH requires strong analytics, communication, and leadership to influence marketing investments and drive measurable outcomes.

Qualifications

• Undergraduate degree in a quantitative field preferred.
• Typically 5+ years of digital media experience.
• Knowledge of digital media development and programmatic media supply chain.

Responsibilities

• Develop and optimize paid digital media campaigns.
• Pull campaign data and present results with visual reports.
• Provide optimization recommendations to improve performance.
• Collaborate with marketing teams to define tracking requirements.
• Negotiate media proposals and lead campaign performance discussions.
• Ensure accurate tagging and measurement across campaigns.

Skills

Digital media

Programmatic

DSPs

Ad servers

Web analytics

Communication skills

Project planning

Analytical skills

Leadership

Education

Undergraduate degree in a quantitative field

Tools

Demand-side platforms

Ad servers

Web analytics tools

Job description

Nationwide Mutual Insurance Company is seeking a Specialist, Media Planning & Buying to support digital media campaigns and partner with tech providers, agencies, and internal teams. You will help negotiate media proposals, drive performance optimization, and ensure accurate tracking across campaigns.

This hybrid role based in Columbus, OH requires strong analytics, communication, and leadership to influence marketing investments and drive measurable outcomes.