Hybrid Data-Driven Media Planner & Buyer

NBMBAA; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

Disability coverage

Paid time off

Holidays

401(k) with company match

Pension plan

Casual attire

Job summary

Nationwide is seeking an experienced Specialist in Media Planning & Buying to help develop and execute paid media strategies. The role collaborates with tech partners, agencies, and internal teams to drive measurable results and optimize campaigns across digital channels.

Responsibilities include media negotiations, campaign proposals, and performance optimization, with an emphasis on data-driven decision making. The position supports cross-functional teams in a hybrid Columbus-based environment.

Qualifications

• Education: Undergraduate degree in a quantitative field.
• Typically five or more years demonstrated experience in digital media.
• Knowledge of digital media development, programmatic and social campaigns.
• Strong communication skills.
• Ability to lead and prioritize projects.

Responsibilities

• Makes the best use of advertising and marketing technology platforms to build, implement and optimize paid digital media campaigns.
• Pulls campaign performance data and builds data visualization reports to present results to internal and external partners on a regular basis.
• Generates campaign performance insights and optimization recommendations. Applies optimization recommendations on a daily/weekly basis to continuously improve campaign performance.
• Performs post-launch quality assurance. Uses demand side platform and ad server data to ensure campaign is running as expected.
• Collaborates with other marketing teams to identify digital tracking requirements and ensure correct implementation of media, creative and website tags.

Skills

Strong communication skills

Data-driven marketing

Digital media expertise

Project leadership

Analytical skills

Education

Undergraduate degree in a quantitative field

Tools

DSP platforms

Ad servers

Web analytics

Job description

Nationwide is seeking an experienced Specialist in Media Planning & Buying to help develop and execute paid media strategies. The role collaborates with tech partners, agencies, and internal teams to drive measurable results and optimize campaigns across digital channels.

Responsibilities include media negotiations, campaign proposals, and performance optimization, with an emphasis on data-driven decision making. The position supports cross-functional teams in a hybrid Columbus-based environment.