Data-Driven Digital & Social Media Investment Lead

TCAUS TCA LLC; United States; Presencial; USD 50.000 - 95.000; Jornada completa

Descripción de la vacante

Omnicom Media is seeking a skilled Digital Media Planner/Buyer to design data-driven plans that align with client objectives in national and local markets.

You will evaluate vendor proposals, allocate budgets, and optimize campaigns across social, site direct and programmatic channels. Collaboration with analytics and interagency teams is essential to drive performance and accountability.

Formación

• 3–5 years of experience in a digital media role.
• Digital ad operations expertise including campaign setup, UTMs, QA, taxonomy, tracking, and mapping.
• Knowledge of social, site direct and programmatic media.
• Analytical thinking with comfort handling numbers.
• Clear writing and concise, confident oral presentation.
• Strong organizational skills and attention to detail while multitasking.
• Ability to work well in a team.

Responsabilidades

• Develop data-driven digital media plans linked to campaign objectives for national and local markets.
• Make activation and campaign setup recommendations based on performance and client needs.
• Evaluate media vendor proposals, allocate budgets, and negotiate pricing.
• Meet with sales reps and vendors to stay current on industry trends and solutions.
• Communicate market information to interagency teams as needed.
• Oversee activation of digital and social campaigns to meet deadlines.
• Maintain records of buys, budgets, revisions, credits, etc.
• Monitor delivery to meet budget, impressions, and KPI goals.
• Recommend optimizations to improve efficiency and conversions.
• Collaborate with Analytics for tracking reports and post-buy analyses.
• Manage discrepancies and accounting-related tasks timely.

Conocimientos

Digital media

Ad operations

Campaign QA

UTMs

Tracking

Programmatic

Analytics

Teamwork

Descripción del empleo

Omnicom Media is seeking a skilled Digital Media Planner/Buyer to design data-driven plans that align with client objectives in national and local markets.

You will evaluate vendor proposals, allocate budgets, and optimize campaigns across social, site direct and programmatic channels. Collaboration with analytics and interagency teams is essential to drive performance and accountability.