Hybrid Integrated Media Planner: Data-Driven, Cross-Channel

True Media; St. Louis (MO); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) match

Insurance coverage (medical, dental, 0

Career development

Paid holidays

Paid leave options

Referral bonuses

Mental health support

Job summary

True Media is seeking an Integrated Media Specialist to develop, validate, and execute fully integrated media strategies across traditional and digital channels. You will translate strategy into actionable plans, collaborate with cross-functional teams, and drive measurable client results.

In this role, you will guide activation, monitor campaigns, and identify optimization opportunities to improve performance, while aligning with budgets and client objectives in a hybrid work environment.

Qualifications

• Experience building strong client and vendor relationships.
• Strong ability to analyze data and market research.
• 1–2 years in media planning across traditional and digital channels.

Responsibilities

• Develop integrated media plans across traditional and digital channels.
• Align media strategies with client objectives and audience needs.
• Collaborate with activation teams to execute cohesive plans and optimize performance.
• Manage media briefs and ensure plans meet client goals and budgets.
• Provide guidance during activation to ensure accurate implementation.

Skills

Relationship building

Data analysis

Media planning

Digital channels

Education

Bachelor's degree in advertising/marketing/communications

Job description

True Media is seeking an Integrated Media Specialist to develop, validate, and execute fully integrated media strategies across traditional and digital channels. You will translate strategy into actionable plans, collaborate with cross-functional teams, and drive measurable client results.

In this role, you will guide activation, monitor campaigns, and identify optimization opportunities to improve performance, while aligning with budgets and client objectives in a hybrid work environment.