Integrated Media Planner - Hybrid, Data-Driven Strategy

True Media; Columbia Township (MO); Hybrid; USD 52,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule: 3 days in office

Insurance Coverage (medical, dental,?/

401(k) retirement plan with 4% match

Paid holidays

Paid leave options

Casual dress code

Flexible Time Off Policy

Mental health and wellbeing support

Employee referral bonus

Recognition programs

Career development opportunities

Job summary

True Media is hiring an Integrated Media Specialist to develop and execute fully integrated media plans across traditional and digital channels. You will translate client objectives into actionable strategies, collaborate across activation, vendor, and analytics teams, and ensure campaigns deliver measurable results.

The role emphasizes data-backed planning, cross-functional collaboration, and a hybrid work schedule with in-office and remote days.

Qualifications

• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research.
• 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels.

Responsibilities

• Develop integrated media plans across traditional and digital channels.
• Align media strategies with client objectives and target audiences.
• Collaborate with activation teams to create cohesive tactical plans.
• Manage media briefs to ensure alignment with client goals and investments.
• Develop strategic frameworks for campaign flighting and investment prioritization.
• Monitor launches, pacing, and delivery to ensure plan accuracy.
• Identify optimization opportunities during campaign execution.

Skills

Client relationships

Data analysis

Media planning experience

Education

Bachelor's degree in advertising/marketing/communications

Job description

True Media is hiring an Integrated Media Specialist to develop and execute fully integrated media plans across traditional and digital channels. You will translate client objectives into actionable strategies, collaborate across activation, vendor, and analytics teams, and ensure campaigns deliver measurable results.

The role emphasizes data-backed planning, cross-functional collaboration, and a hybrid work schedule with in-office and remote days.