Data-Driven Media Planner & Buyer (Hybrid)

OhioX; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

Paid time off

Job summary

Nationwide is hiring a Specialist, Media Planning & Buying to develop and execute paid media strategies for Nationwide Financial. You will work with tech partners, publishers, agencies, and internal teams to translate business objectives into effective campaigns.

The role emphasizes media planning, negotiations, and performance optimization across digital channels, with a focus on data-driven decision making. This is a hybrid role based in Columbus, OH, with occasional travel.

Qualifications

• Bachelor's degree in a quantitative field preferred.
• 5+ years of demonstrated experience in digital media.
• Knowledge of digital media tools including DSPs, ad servers, and web analytics.

Responsibilities

• Mqtt to support the development of paid media strategies and plans across digital and traditional channels.
• Synthesize data and campaign performance to support media decisions and recommendations.
• Coordinate creative development, including briefs, media requirements and audience considerations.
• Define target audiences and apply data-driven decisions to improve campaign effectiveness.
• Monitor performance and optimize media delivery, investments and channel mix.

Skills

Digital media

Programmatic

Social campaigns

Analytics

Communication

Project planning

Education

Undergraduate degree in quantitative field

Tools

Demand-Side Platform

Ad servers

Web analytics

Job description

Nationwide is hiring a Specialist, Media Planning & Buying to develop and execute paid media strategies for Nationwide Financial. You will work with tech partners, publishers, agencies, and internal teams to translate business objectives into effective campaigns.

The role emphasizes media planning, negotiations, and performance optimization across digital channels, with a focus on data-driven decision making. This is a hybrid role based in Columbus, OH, with occasional travel.