Senior Media Planner — Hybrid, Cross-Channel & Analytics

Omnicom Media US; New York (NY); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation days

Sick days

Personal days

Parental leave

Medical leave

STD/LTD insurance

Job summary

Omnicom Media US in New York offers a hybrid Media Planner/Buyer role. You will handle day-to-day client stewardship, craft media plans across channels, analyze campaigns, and guide junior staff to deliver compelling RFPs.

Ideal candidates have 2.5 years agency experience, across-channel media know-how, strong negotiation and analytics skills, and proficiency with GA, DFA, Data Studio, and Prisma. Financial services experience is a plus.

Qualifications

• 2.5 years media planning & buying experience at a media agency.
• Strong knowledge of full-funnel, cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Ability to propose and implement channel and process improvements.
• Strong analytical skills with ability to report KPIs across tactics.
• Excellent negotiation skills to drive client value.
• Proficiency with analytics/ad tech tools: GA, DFA, Data Studio, Prisma.
• Strong relationships with media partners.
• Outstanding written, verbal, and presentation skills.
• Collaborative, consultative team player.
• Ability to manage multiple priorities in a fast-paced environment.
• Advanced Microsoft Office skills.
• Financial Services experience preferred but not required.

Responsibilities

• Manage day-to-day stewardship of client business.
• Develop media plan recommendations across tactical and high-impact activations.
• Support and analyze campaign performance, delivering insights and optimization recommendations.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy.
• Guide junior team members in developing clear, strategic RFPs.
• Maintain visibility into all active projects across planning, digital, and investment teams.
• Respond to client needs with speed, clarity, and professionalism.
• Assist in building project timelines and coordinating cross-team inputs to meet deadlines.

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Microsoft Office

Job description

Omnicom Media US in New York offers a hybrid Media Planner/Buyer role. You will handle day-to-day client stewardship, craft media plans across channels, analyze campaigns, and guide junior staff to deliver compelling RFPs.

Ideal candidates have 2.5 years agency experience, across-channel media know-how, strong negotiation and analytics skills, and proficiency with GA, DFA, Data Studio, and Prisma. Financial services experience is a plus.