Marketing Tech Lead: CRM, Analytics & Experience

ISHE; Phoenix, Northern (AZ, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Hinshaw & Culbertson LLP is seeking a Marketing Technology (Sr.) Manager to lead strategy, management, and optimization of the firm's marketing technology ecosystem, including CRM, email marketing, website/content management, experience management, analytics, and related platforms. The role reports to the Director of Marketing and collaborates with the Director of Business Development.

The position offers remote work options for residents in select states and demands strong leadership,

Qualifications

• Bachelor's degree required; relevant coursework or certifications in marketing, technology, business, data, or communications a plus.
• 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles, preferably in a law firm or professional services environment; senior-level candidates should bring deeper platform ownership and/or people leadership experience.
• Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms.
• Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.

Responsibilities

• Lead Marketing Technology Strategy & Roadmap and translate business needs into technology priorities, requirements, and implementation plans.
• Own core marketing technology platforms including CRM, email marketing, website/content management, experience management, and analytics; oversee administration, integrations, upgrades, testing, and adoption.
• Lead CRM strategy, data governance, reporting, and process improvement in partnership with business development, communications, events, finance, and IT.
• Drive project management, integrations, and process improvements; develop process documentation and adoption plans.
• Manage marketing technology resources, vendor relationships, budgets, renewals, and ensure a service-oriented approach across the team.

Skills

CRM

Email marketing

Website CMS

Experience management

Analytics

Project management

Stakeholder management

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Hinshaw & Culbertson LLP is seeking a Marketing Technology (Sr.) Manager to lead strategy, management, and optimization of the firm's marketing technology ecosystem, including CRM, email marketing, website/content management, experience management, analytics, and related platforms. The role reports to the Director of Marketing and collaborates with the Director of Business Development.

The position offers remote work options for residents in select states and demands strong leadership,