Hybrid Marketing Specialist: Events, Campaigns & Content

Global Tax Management, Inc.; Wayne (PA); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Global Tax Management (GTM) in Wayne, PA is seeking a Marketing Coordinator to help plan and execute external events, manage HubSpot email campaigns, and support the firm’s digital presence.

You will coordinate vendors, assist with WordPress updates, SEO, and content collaboration with the agency, while developing skills as the team grows in a fast-paced professional services environment.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 0–3 years of marketing experience; B2B or professional services experience is a plus.
• Exposure to event planning and execution through internships, coursework, or prior roles; trade show experience is a plus.
• Familiarity with marketing platforms, including automation and CRM systems (HubSpot preferred), CMS (WordPress), design tools (Canva; Adobe CC a plus), PM tools (Asana), and web analytics (GA).

Responsibilities

• Support GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars.
• Assist with coordinating vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
• Support leadership speaking engagements and sponsorships, including logistics and scheduling.
• Build, test, and launch HubSpot email campaigns and landing pages, keeping lists and campaign data accurate.
• Help maintain inventories of sales and marketing collateral and keep bios/headshots up to date.
• Assist with WordPress updates and SEO efforts.
• Collaborate with the agency on content and social media and review deliverables for brand consistency.
• Track event budgets and report on event, campaign, and website performance.

Skills

Event coordination

Project management

Communication

Attention to detail

Travel readiness

Education

Bachelor’s degree in marketing, communications, or related field

Tools

HubSpot

WordPress

Canva

Adobe Creative Cloud

Asana

Google Analytics

Job description

Global Tax Management (GTM) in Wayne, PA is seeking a Marketing Coordinator to help plan and execute external events, manage HubSpot email campaigns, and support the firm’s digital presence.

You will coordinate vendors, assist with WordPress updates, SEO, and content collaboration with the agency, while developing skills as the team grows in a fast-paced professional services environment.