Senior Marketing Specialist: Events & Digital Growth

Global Tax Management, Inc.; Wayne (PA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Global Tax Management, Inc. is seeking a Senior Marketing Specialist to oversee events, campaigns, content, and branding from our Wayne, PA headquarters on a hybrid schedule. You will partner with executives, agencies, and vendors to ensure brand consistency and timely performance reporting.

The role requires 4+ years in marketing (B2B/professional services), strong event management, HubSpot/WordPress experience, and solid copywriting and design skills. Travel up to 20% is expected.

Qualifications

• Bachelor’s degree in marketing, communications, and/or related field.
• A minimum of 4 years of marketing experience, preferably in B2B or professional services.
• Proven experience planning and executing events; trade show experience is preferred.
• Hands-on experience with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console preferred but not required).
• Advanced PowerPoint skills, including the ability to format and polish professional presentations, along with proficiency in the broader Microsoft Office suite.
• Excellent communication and proofreading skills
• Ability to travel up to 20%

Responsibilities

• Manage GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars.
• Coordinate leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar.
• Create, test, and launch HubSpot email campaigns and landing pages while maintaining accurate lists, records, and campaign and event data.
• Maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and ensure employee bios and headshots remain complete and up to date firm-wide.
• Manage day-to-day WordPress website content, including service pages and event information, while supporting SEO efforts.
• Collaborate with the agency on content and social media by providing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency.
• Monitor event budgets and regularly report on event, campaign, and website performance, documenting insights to guide future efforts.
• Maintain the awards and recognition submission calendar and manage each submission from deadline tracking through follow-up.
• Manage the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment.

Skills

Event planning

Content creation

Communication

Project management

Presentation design

Education

Bachelor's in Marketing/Communications

Tools

HubSpot

WordPress

Canva

Adobe Creative Cloud

Google Analytics

Job description

Global Tax Management, Inc. is seeking a Senior Marketing Specialist to oversee events, campaigns, content, and branding from our Wayne, PA headquarters on a hybrid schedule. You will partner with executives, agencies, and vendors to ensure brand consistency and timely performance reporting.

The role requires 4+ years in marketing (B2B/professional services), strong event management, HubSpot/WordPress experience, and solid copywriting and design skills. Travel up to 20% is expected.