Hybrid Senior Marketing Specialist: Events & Digital Campaigns

Global Tax Management; Wayne (PA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Global Tax Management in Wayne, PA is seeking a Senior Marketing Specialist to oversee events, campaigns, and digital marketing. You will manage marketing systems, content, and collateral, partnering with internal leaders, agencies, and vendors to ensure brand consistency and accurate performance reporting.

The role is based at GTM’s Wayne headquarters on a hybrid schedule, combining in-office collaboration with remote work flexibility.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 4 years of marketing experience in B2B or professional services.
• Proven experience planning and executing events, including trade shows and webinars.
• Hands-on with marketing platforms (automation/CRM, HubSpot preferred), CMS (WordPress), design tools (Canva, Adobe CC).
• Experience with analytics tools and reporting; strong PowerPoint and Office skills.

Responsibilities

• Manage external events from planning to execution across national and regional events.
• Coordinate leadership speaking engagements and sponsorships.
• Create and launch email campaigns and landing pages in HubSpot.
• Maintain marketing collateral inventories and bios/headshots firm-wide.
• Manage WordPress site content and support SEO efforts.
• Collaborate with agencies for content and social media.
• Monitor budgets and report on event, campaign, and website performance.
• Maintain awards submission calendar and follow up.
• Oversee GTM apparel store and branded merchandise inventory.

Skills

Event planning

Project management

Attention to detail

Communication

Proofreading

Education

Bachelor’s degree in marketing/communications

Tools

HubSpot

WordPress

Canva

Adobe Creative Cloud

Asana

Google Analytics

Search Console

Microsoft Office

Job description

Global Tax Management in Wayne, PA is seeking a Senior Marketing Specialist to oversee events, campaigns, and digital marketing. You will manage marketing systems, content, and collateral, partnering with internal leaders, agencies, and vendors to ensure brand consistency and accurate performance reporting.

The role is based at GTM’s Wayne headquarters on a hybrid schedule, combining in-office collaboration with remote work flexibility.