Senior Marketing Specialist

Global Tax Management; Wayne (PA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Global Tax Management in Wayne, PA is seeking a Senior Marketing Specialist to oversee events, campaigns, and digital marketing. You will manage marketing systems, content, and collateral, partnering with internal leaders, agencies, and vendors to ensure brand consistency and accurate performance reporting.

The role is based at GTM’s Wayne headquarters on a hybrid schedule, combining in-office collaboration with remote work flexibility.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 4 years of marketing experience in B2B or professional services.
• Proven experience planning and executing events, including trade shows and webinars.
• Hands-on with marketing platforms (automation/CRM, HubSpot preferred), CMS (WordPress), design tools (Canva, Adobe CC).
• Experience with analytics tools and reporting; strong PowerPoint and Office skills.

Responsibilities

• Manage external events from planning to execution across national and regional events.
• Coordinate leadership speaking engagements and sponsorships.
• Create and launch email campaigns and landing pages in HubSpot.
• Maintain marketing collateral inventories and bios/headshots firm-wide.
• Manage WordPress site content and support SEO efforts.
• Collaborate with agencies for content and social media.
• Monitor budgets and report on event, campaign, and website performance.
• Maintain awards submission calendar and follow up.
• Oversee GTM apparel store and branded merchandise inventory.

Skills

Event planning

Project management

Attention to detail

Communication

Proofreading

Education

Bachelor’s degree in marketing/communications

Tools

HubSpot

WordPress

Canva

Adobe Creative Cloud

Asana

Google Analytics

Search Console

Microsoft Office

Job description

The Senior Marketing Specialist will be responsible for overseeing the firm’s events, campaigns, and digital marketing efforts while managing marketing systems, content, collateral, and branded materials. The role also partners with internal leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely performance reporting.

This role is based in GTM’s Wayne, PA headquarters on a hybrid schedule, blending in-office collaboration with the flexibility of remote work.

Responsibilities

• Manage GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars. Coordinate vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
• Coordinate leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar
• Create, test, and launch HubSpot email campaigns and landing pages while maintaining accurate lists, records, and campaign and event data
• Maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and ensure employee bios and headshots remain complete and up to date firm-wide
• Manage day-to-day WordPress website content, including service pages and event information, while supporting SEO efforts
• Collaborate with the agency on content and social media by providing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency
• Monitor event budgets and regularly report on event, campaign, and website performance, documenting insights to guide future efforts
• Maintain the awards and recognition submission calendar and manage each submission from deadline tracking through follow-up
• Manage the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment

Qualifications

• A bachelor’s degree in marketing, communications, and/or related field
• A minimum of 4 years of marketing experience, preferably in B2B or professional service
• Proven experience planning and executing events; trade show experience is preferred
• Hands-on experience with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console preferred but not required)
• Advanced PowerPoint skills, including the ability to format and polish professional presentations, along with proficiency in the broader Microsoft Office suite
• Excellent communication and proofreading skills
• Ability to manage competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and attention to detail
• Ability to travel up to 20%

Position Reports to: Director, Marketing

Position Supervises: None

About Global Tax Management

Global Tax Management (GTM) is a corporate tax services firm dedicated to helping mid-size and large multinational corporations address complex tax operations. GTM takes operational tax burdens off tax and finance leaders, providing high-level tax expertise at value driven rates without any independence issues. For over 25 years, GTM has provided the expertise to build, operate, and manage tax functions for its clients. Core services include tax provision, income tax compliance, international tax, transfer pricing, indirect tax, tax automation, tax training, R&D tax credits and incentives, and tax consulting and planning. GTM is a 100% employee-owned company (ESOP) and is distinguished as a best workplace, healthiest employer, and top accounting firm. The firm is a U.S. alliance partner of WTS Global. For more information, visit www.gtmtax.com.