Hybrid Marketing Operations Manager: AI-Driven Growth

Relias US; Morrisville (NC); Hybrid; USD 110.000 - 135.000; Vollzeit

Zusammenfassung

Relias is seeking a Marketing Operations Manager to execute and optimize marketing operations, with emphasis on campaign operations, lead management, marketing automation, reporting, and data governance. This role partners with Marketing, Revenue Operations, and Sales to improve efficiency and apply AI-enabled tools.

As an individual contributor, you will build programs, dashboards, and KPIs, drive data quality, and support business growth.

Qualifikationen

• 5+ years of experience in marketing operations, demand generation operations, revenue operations, or a related marketing function.
• Working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms.
• Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
• Familiarity with B2B SaaS marketing operations, including lead lifecycle stages, funnel terminology, and sales handoff practices.
• Familiarity with data privacy and consent requirements as they apply to marketing communications and contact data.

Aufgaben

• Manage and optimize lead processing, scoring, routing, and lifecycle workflows within established operational frameworks to ensure accurate data, timely follow-up, and effective handoff to Sales.
• Partner with Marketing and Revenue Operations stakeholders to improve day-to-day processes that increase funnel efficiency and conversion performance.
• Diagnose and resolve routine lead flow, routing, and data quality issues, and elevate complex or recurring issues that require architectural or system-level resolution.
• Build, execute, and optimize marketing automation programs supporting demand generation, customer marketing, lead nurturing, and campaign execution.
• Apply established automation patterns, templates, and standards to reduce manual effort and improve consistency across campaigns.
• Recommend refinements to existing workflows and standards based on hands-on execution experience.
• Apply approved AI-enabled tools and prompt libraries to improve reporting, campaign production, audience management, documentation, and quality assurance.
• Operate within established AI governance practices and surface new use cases where AI could improve productivity or process efficiency.
• Develop, maintain, and analyze dashboards and reports that measure marketing performance, lead management effectiveness, campaign outcomes, and operational KPIs.
• Deliver actionable recommendations that support continuous improvement across marketing programs and operational processes.
• Partner with Marketing, Sales, Revenue Operations, and Customer Success stakeholders to align operational processes, improve communication, and support business objectives.
• Serve as a day-to-day resource for marketing operations best practices and process improvement requests.
• Follow and reinforce established marketing operations standards, data governance practices, naming conventions, and process documentation.
• Share practices, tools, and working knowledge with Marketing peers and stakeholders to support consistent execution across the team.
• Contribute to standards documentation and participate in operational or architecture reviews led by senior team members.

Kenntnisse

Campaign operations

Lead management

Marketing automation

Data governance

AI-enabled tools

Tools

Salesforce

Pardot

Marketo

HubSpot

Power BI

Jobbeschreibung

Relias is seeking a Marketing Operations Manager to execute and optimize marketing operations, with emphasis on campaign operations, lead management, marketing automation, reporting, and data governance. This role partners with Marketing, Revenue Operations, and Sales to improve efficiency and apply AI-enabled tools.

As an individual contributor, you will build programs, dashboards, and KPIs, drive data quality, and support business growth.