Marketing Operations Lead - Hybrid, Automation & Data

Bertelsmann; Morrisville (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Relias in Morrisville, NC is seeking a Marketing Operations Manager to drive campaign operations, lead management, and data governance in a hands-on, hybrid role. You’ll partner with Marketing, Revenue Operations, and Sales to optimize funnel efficiency, implement AI-enabled tools, and deliver scalable marketing programs.

The ideal candidate has 5+ years in marketing operations, experience with Salesforce/Pardot/Marketo/HubSpot, and strong BI skills.

Qualifications

• 5+ years in marketing operations or revenue operations.
• Experience with enterprise marketing automation platforms.
• Familiarity with data governance and analytics.
• Strong collaboration with marketing and sales teams.

Responsibilities

• Manage lead processing, scoring, routing, and lifecycle workflows.
• Collaborate with Marketing and Revenue Operations to improve funnel efficiency.
• Diagnose and resolve data quality and routing issues.
• Build and optimize marketing automation programs for demand gen and campaigns.
• Apply automation patterns and standards to reduce manual effort.
• Develop dashboards and reports measuring marketing performance and KPIs.
• Provide actionable recommendations for continuous improvement.

Skills

Marketing operations

Lead management

Data governance

Campaign optimization

Tools

Salesforce

Pardot

Marketo

HubSpot

Power BI

Tableau

Job description

Relias in Morrisville, NC is seeking a Marketing Operations Manager to drive campaign operations, lead management, and data governance in a hands-on, hybrid role. You’ll partner with Marketing, Revenue Operations, and Sales to optimize funnel efficiency, implement AI-enabled tools, and deliver scalable marketing programs.

The ideal candidate has 5+ years in marketing operations, experience with Salesforce/Pardot/Marketo/HubSpot, and strong BI skills.