Senior Marketing Operations Leader - Hybrid AI Tools

RELIAS; Morrisville (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Relias in Morrisville, NC, is seeking a Marketing Operations Manager to drive campaign operations, lead management, and data governance. You will partner with Marketing, Revenue Operations, and Sales to optimize processes, implement AI-enabled tools, and deliver scalable marketing execution.

In this role you will build dashboards, monitor KPIs, and provide actionable insights to accelerate growth. You’ll develop and refine workflows, ensure data quality, and support cross-functional teams in a

Qualifications

• Bachelor's degree in a related field.
• 5+ years in marketing operations or revenue operations.
• Experience with Salesforce, Pardot, Marketo, HubSpot or similar.
• Experience with BI tools like Power BI or Tableau.
• Familiarity with B2B SaaS marketing operations and funnel concepts.
• Knowledge of data privacy and consent in marketing communications.

Responsibilities

• Manage lead processing, scoring, routing, and lifecycle workflows.
• Collaborate with Marketing and Revenue Operations to improve funnel efficiency.
• Diagnose and resolve data quality and routing issues.
• Build and optimize marketing automation programs for demand generation.
• Apply AI-enabled tools and governance to reporting and campaigns.
• Develop dashboards and reports measuring marketing performance.
• Provide actionable recommendations for program improvements.
• Align marketing operations with Sales and Customer Success.

Skills

Salesforce

Pardot

Marketo

HubSpot

Power BI

Tableau

Education

Bachelor's degree

Tools

Salesforce

Job description

Relias in Morrisville, NC, is seeking a Marketing Operations Manager to drive campaign operations, lead management, and data governance. You will partner with Marketing, Revenue Operations, and Sales to optimize processes, implement AI-enabled tools, and deliver scalable marketing execution.

In this role you will build dashboards, monitor KPIs, and provide actionable insights to accelerate growth. You’ll develop and refine workflows, ensure data quality, and support cross-functional teams in a