AI-Driven Marketing Operations Manager

Bertelsmann-Jobs; Morrisville (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Relias, a mission-driven healthcare outcomes company, is seeking a Marketing Operations Manager to optimize campaigns, lead management, and reporting across Marketing, Revenue Operations, and Sales. This role emphasizes AI-enabled tools, governance, and scalable processes.

The position requires 5+ years in marketing operations with strong expertise in Salesforce, Pardot, Marketo, and BI platforms. A hybrid working arrangement in North Carolina is expected.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, revenue operations, or a related marketing function.
• Working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms.
• Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
• Familiarity with B2B SaaS marketing operations, including lead lifecycle stages, funnel terminology, and sales handoff practices.
• Familiarity with data privacy and consent requirements as they apply to marketing communications and contact data.

Responsibilities

• Manage and optimize lead processing, scoring, routing, and lifecycle workflows to ensure accurate data and timely follow-ups.
• Improve funnel efficiency and conversion performance with Marketing and Revenue Operations stakeholders.
• Diagnose and resolve lead flow, routing, and data quality issues; escalate complex issues as needed.
• Build, execute, and optimize marketing automation programs for demand generation and campaigns.
• Apply automation patterns, templates, and standards to reduce manual effort and ensure consistency.
• Recommend refinements to workflows and standards based on hands-on experience.
• Apply AI-enabled tools and prompt libraries to improve reporting and campaign production.
• Operate within AI governance and surface new use cases for productivity gains.
• Develop, maintain, and analyze dashboards measuring marketing performance and KPIs.
• Deliver actionable recommendations for continuous improvement in programs and processes.
• Collaborate with Marketing, Sales, Revenue Ops, and Customer Success to align processes and communication.
• Share best practices and documentation with Marketing peers; support standardization.
• Contribute to standards documentation and participate in architectural reviews.

Skills

Marketing operations

Demand generation

Revenue operations

Sales handoff

Data governance

Tools

Salesforce

Pardot

Marketo

HubSpot

Power BI

Tableau

Job description

Relias, a mission-driven healthcare outcomes company, is seeking a Marketing Operations Manager to optimize campaigns, lead management, and reporting across Marketing, Revenue Operations, and Sales. This role emphasizes AI-enabled tools, governance, and scalable processes.

The position requires 5+ years in marketing operations with strong expertise in Salesforce, Pardot, Marketo, and BI platforms. A hybrid working arrangement in North Carolina is expected.