Marketing Ops & AI Enablement Lead

Exiger; Richmond (VA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health, vision, and dental benefits

16 weeks of fully paid parental leave

Discretionary time off

Hybrid work flexibility

Wellness stipends and programs

Job summary

Exiger is seeking a Senior Manager, Marketing Operations & AI Enablement to lead day-to-day marketing ops across campaign execution, email marketing, automation, lead management, reporting, and AI-enabled workflow improvement. You will own programs that help marketing run efficiently, improve performance, and scale execution.

The ideal candidate brings 5+ years in marketing or revenue operations, strong technical skills, experience with APIs and HTML, and a track record of turning complex

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field.
• 5+ years of experience in marketing or revenue operations.
• Strong experience with MAP, CRM, ABM, marketing automation, analytics, and lead management.
• Hands-on experience with email marketing strategy and operations, including segmentation, testing, deliverability, and performance optimization.
• Experience implementing AI or automation within marketing workflows.
• Experience designing, building, and optimizing workflows from start to finish.
• Strong analytical and technical skills; API knowledge preferred; HTML knowledge required.

Responsibilities

• Manage day-to-day marketing operations across campaign workflows, lead routing, SLA alignment, data quality, and reporting.
• Support the execution and continuous improvement of processes that keep marketing programs running smoothly.
• Help maintain consistent workflows, standards, and documentation across campaign and operational activities.
• Own and improve email marketing operations, including audience segmentation, testing, personalization, send optimization, performance analysis, and workflow automation.
• Support the rollout of AI-enabled workflows and identify opportunities to apply automation in practical, measurable ways.
• Maintain dashboards and reporting that track funnel performance, email effectiveness, campaign performance, process efficiency, and workflow improvements.

Skills

Marketing operations

Campaign execution

Email marketing

Automation

Data analytics

Lead management

APIs

HTML

AI enablement

Education

Bachelor's degree in Marketing or related fields

Tools

APIs

HTML

CRM platforms

Job description

Exiger is seeking a Senior Manager, Marketing Operations & AI Enablement to lead day-to-day marketing ops across campaign execution, email marketing, automation, lead management, reporting, and AI-enabled workflow improvement. You will own programs that help marketing run efficiently, improve performance, and scale execution.

The ideal candidate brings 5+ years in marketing or revenue operations, strong technical skills, experience with APIs and HTML, and a track record of turning complex