Hybrid Marketing Automation & Content Specialist

Prestige Employee Administrators; Melville (NY); Hybrid; USD 110,000 - 125,000; Full time

Job summary

PrestigePEO in Melville, NY seeks a Senior Marketing Automation and Content Specialist to own email marketing, marketing automation, and content development. Hybrid role in-office 3 days, remote 2 days; you will drive Engagement Studio programs, nurture campaigns, and CRM integration to engage brokers, clients, and prospects.

You will lead Salesforce Marketing Cloud Account Engagement and Salesforce CRM, write compelling communications, and collaborate with Sales to optimize lead lifecycle and

Qualifications

• 5+ years of professional experience in email marketing, marketing automation, or content marketing.
• At least 3 years of hands-on experience administering Salesforce Marketing Cloud Account Engagement (Pardot) in a B2B environment; PEO, HR services, benefits, or insurance experience is a strong advantage.
• Salesforce certifications are preferred or obtainable within six months of hire.
• Strong writing, editing, and proofreading skills; a portfolio must be submitted with application.

Responsibilities

• Own the strategy, build, and execution of email marketing and automation programs in Account Engagement (Pardot).
• Design lead nurturing, onboarding, re-engagement, and drip programs for brokers, prospects, and clients.
• Build and maintain responsive email templates, landing pages, forms, and handlers with personalization and dynamic content.
• Define lead scoring, lifecycle stages, and lead assignment rules with Sales leadership.
• Maintain accurate data in Account Engagement and Salesforce, ensuring CAN-SPAM and privacy compliance.
• Manage connectors and campaign structures to reflect marketing activity in the CRM.
• Develop and maintain an email marketing calendar aligned with broader strategies.
• Create and maintain engaging content for newsletters, blogs, and sales enablement materials.
• Collaborate with IT to support Salesforce configuration and reporting.
• Stay current on Salesforce releases and new features relevant to a PEO environment.
• Ensure data integrity, audits, and data hygiene across CRM and marketing tools.
• Troubleshoot sync issues and provide timely resolutions.

Skills

Email marketing

Marketing automation

Content marketing

Copywriting

Editing

Project management

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Tools

Salesforce Marketing Cloud (Pardot)

Salesforce CRM

HTML/CSS

Job description

PrestigePEO in Melville, NY seeks a Senior Marketing Automation and Content Specialist to own email marketing, marketing automation, and content development. Hybrid role in-office 3 days, remote 2 days; you will drive Engagement Studio programs, nurture campaigns, and CRM integration to engage brokers, clients, and prospects.

You will lead Salesforce Marketing Cloud Account Engagement and Salesforce CRM, write compelling communications, and collaborate with Sales to optimize lead lifecycle and