Hybrid Email Marketing Specialist — Automation & Nurture

Bentley Systems, Incorporated; Denver (CO); Hybrid; USD 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Impact Day volunteering

Recognition programs

Inclusion initiatives

Zusammenfassung

Bentley Systems is seeking an Email Marketing Specialist to design, deploy and optimize email campaigns that connect infrastructure professionals worldwide.

You will build, test, deploy, and monitor communications in Marketo, working with campaign, product, webinar, and marketing operations teams to ensure timely, accurate delivery and engaged audiences. This is a full-time hybrid role based in Denver with some time spent collaborating across time zones.

Qualifikationen

• Approximately 1–3 years of experience in email marketing, marketing automation, campaign operations, or a related field.
• Hands-on experience building, testing, and deploying email campaigns in Marketo, HubSpot, MailChimp, or other email automation platform.
• Working knowledge of Marketo programs, smart lists, smart campaigns, workflow automation, and email scheduling.
• Understanding of email marketing best practices, audience segmentation, data hygiene, and permission-based marketing requirements.
• Strong attention to detail with the ability to manage multiple concurrent campaigns and deadlines.
• Experience conducting quality assurance testing and troubleshooting campaign execution issues.

Aufgaben

• Build and deploy email campaigns in Marketo using approved templates, including email assets, programs, smart lists, smart campaigns, forms, and landing pages.
• Configure audience selection, segmentation, exclusions, subscription preferences, and campaign workflows in accordance with approved briefs and data standards.
• Develop and maintain nurture streams, triggered communications, and webinar-related email programs.
• Perform end-to-end quality assurance testing for content, links, personalization tokens, rendering, forms, audience targeting, scheduling, and workflow logic.
• Collaborate with campaign owners, content teams, and Marketing Operations to resolve build requirements and meet launch timelines.
• Monitor campaign execution and delivery results, investigate issues, and ensure successful completion of scheduled activities.
• Analyze campaign performance and prepare summaries of delivery, engagement, conversion, and other key metrics.
• Support A/B testing initiatives and implement approved optimizations to templates and processes.

Kenntnisse

Email marketing

Marketing automation

Marketo

Data hygiene

Communication

Project management

QA testing

Attention to detail

Tools

Salesforce CRM

HTML/CSS

ON24

Marketo

Jobbeschreibung

Bentley Systems is seeking an Email Marketing Specialist to design, deploy and optimize email campaigns that connect infrastructure professionals worldwide.

You will build, test, deploy, and monitor communications in Marketo, working with campaign, product, webinar, and marketing operations teams to ensure timely, accurate delivery and engaged audiences. This is a full-time hybrid role based in Denver with some time spent collaborating across time zones.