Marketing Automation Specialist — Email & SMS Journeys (Hybrid)

Aaa-Washington; Factoria (WA); Híbrido; USD 45.000 - 54.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Paid time off

11 paid holidays

401(k) with company match

Flexible spending accounts

Descripción de la vacante

AAA Washington is seeking a Marketing Automation Specialist to drive day‑to‑day execution, deployment, and optimization of email and SMS programs. You will support customer lifecycle initiatives, improve automation capabilities, and scale processes within Marketing Operations.

Hybrid work from our Bellevue, WA office is available, with options for remote work. The role requires 3+ years in email marketing and a Bachelor’s in marketing or related field, plus experience with Salesforce Marketing

Formación

• 3+ years of experience in email marketing, marketing automation, or related marketing operations.
• Experience managing email marketing campaigns, including build, test, deploy and optimize.
• Bachelor's degree in marketing, business, communications, or related field, or equivalent combination of education and experience.

Responsabilidades

• Own day-to-day campaign execution across email, SMS, and other channels.
• Manage and prioritize a queue of campaign requests and communicate timelines to stakeholders.
• Implement personalization and dynamic content to deliver relevant messaging.
• Configure tracking codes to measure channel performance and campaign effectiveness.
• Execute A/B and multivariate tests to optimize messaging and journeys.
• Evaluate campaign performance and provide actionable recommendations.
• Conduct QA testing of campaigns and automation workflows prior to deployment.
• Present insights on campaign effectiveness to stakeholders.
• Support automated campaigns and customer journeys across platforms.

Conocimientos

Email marketing

Marketing automation

Campaign optimization

Cross-functional collaboration

Communication

Educación

Bachelor's degree in marketing or related field

Herramientas

Salesforce Marketing Cloud

Knak

Litmus

Stensul

Salesforce CRM

Salesforce Data 360

Descripción del empleo

AAA Washington is seeking a Marketing Automation Specialist to drive day‑to‑day execution, deployment, and optimization of email and SMS programs. You will support customer lifecycle initiatives, improve automation capabilities, and scale processes within Marketing Operations.

Hybrid work from our Bellevue, WA office is available, with options for remote work. The role requires 3+ years in email marketing and a Bachelor’s in marketing or related field, plus experience with Salesforce Marketing