Hybrid Enterprise Demand Gen Marketing Specialist

Yoh Services LLC; Fort Mill (SC); Hybrid; USD 23,000 - 33,000; Full time

Benefits offered by this job

Medical benefits

401K

EAP

Job summary

Yoh Services LLC in Fort Mill, SC is seeking an Enterprise Marketing Specialist to support demand generation, content development, and AI-enabled marketing initiatives on a hybrid, 12-month contract.

The role focuses on planning and executing multi-channel campaigns, email nurture programs, and content adaptation across formats, with emphasis on compliance and data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field, or equivalent combination of education and experience.
• 3+ years of experience supporting demand generation, content marketing, digital marketing, campaign management, or marketing operations.
• Experience developing and executing email marketing campaigns, nurture programs, and lead generation initiatives.
• Experience creating marketing content across multiple formats, including social media posts, infographics, guides, e-books, checklists, landing pages, and email campaigns.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong written communication, copywriting, editing, and proofreading skills.
• Demonstrated experience using AI tools such as Microsoft Copilot, WriterAI, or similar tools to support content creation, research, or workflow efficiency.
• Exceptional attention to detail and commitment to quality.
• Strong organizational and project management skills.
• Analytical mindset with the ability to interpret marketing data and identify opportunities for improvement.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.
• Ability to collaborate effectively with cross-functional partners and stakeholders.
• Experience building and optimizing email nurture programs and customer journeys.
• Experience working with financial services marketing platforms such as AdvisorStream, FMG, Snappy Kraken or similar technologies.
• Experience utilizing lead tracking processes.Experience with reporting and analytics tools such as Power BI, Tableau, Google Analytics, or Salesforce reporting.
• Experience creating campaign performance reports and presenting insights to stakeholders.
• Knowledge of lead generation, audience segmentation, campaign testing, and conversion optimization best practices.
• Experience developing prompt libraries, AI workflows, or AI-assisted marketing processes.
• Experience supporting marketing efforts within regulated industries that require formal approval and compliance review processes.
• Experience leveraging campaign performance data to recommend business improvements.

Responsibilities

• Support the planning, creation, and execution of demand generation campaigns across multiple marketing channels.
• Develop and deploy email nurture campaigns that support lead generation and advisor engagement goals.
• Coordinate campaign assets, timelines, approvals, and launch activities.
• Partner with internal stakeholders to support demand generation initiatives, pilot programs, and marketing campaigns.
• Ensure campaigns are executed accurately and on schedule.
• Assist with audience segmentation and campaign targeting efforts.
• Monitor campaign execution to ensure consistency with brand standards and business objectives.

Job description

Yoh Services LLC in Fort Mill, SC is seeking an Enterprise Marketing Specialist to support demand generation, content development, and AI-enabled marketing initiatives on a hybrid, 12-month contract.

The role focuses on planning and executing multi-channel campaigns, email nurture programs, and content adaptation across formats, with emphasis on compliance and data-driven optimization.