Enterprise Demand Gen Marketing Specialist

Yoh, A Day & Zimmermann Company

Fort Mill (SC)

Hybrid

USD 29,000 - 41,000

Full time

12 days ago

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Benefits offered by this job

Medical, Prescription, Dental & Vision

Health Savings Account (HSA)

Life & Disability Insurance

401K Retirement Savings Plan

Employee Assistance Program (EAP)

Direct Deposit & weekly epayroll

Referral Bonus Programs

Certification and training

Job summary

Yoh, a Day & Zimmermann company, is seeking an Enterprise Marketing Specialist for a 12-month hybrid role in Fort Mill, SC. You will plan, create, and execute demand generation campaigns across multiple channels, develop email nurture programs, coordinate assets and timelines, and collaborate with stakeholders to drive advisor engagement and lead generation.

The role requires expertise in content development, AI-enabled workflows, and campaign measurement, with a focus on compliance and brand

Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field, or equivalent combination of education and experience.
3+ years of experience supporting demand generation, content marketing, digital marketing, campaign management, or marketing operations.
Experience developing and executing email marketing campaigns, nurture programs, and lead generation initiatives.
Experience creating marketing content across multiple formats, including social media posts, infographics, guides, e-books, checklists, landing pages, and email campaigns.
Demonstrated ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Strong written communication, copywriting, editing, and proofreading skills.
Demonstrated experience using AI tools such as Microsoft Copilot, WriterAI, or similar tools to support content creation, research, or workflow efficiency.
Exceptional attention to detail and commitment to quality.
Strong organizational and project management skills.
Analytical mindset with the ability to interpret marketing data and identify opportunities for improvement.
Proficiency with Microsoft Office applications, including Excel and PowerPoint.
Ability to collaborate effectively with cross-functional partners and stakeholders.
Experience building and optimizing email nurture programs and customer journeys.
Experience working with financial services marketing platforms such as AdvisorStream, FMG, Snappy Kraken or similar technologies.
Experience utilizing lead tracking processes.
Experience with reporting and analytics tools such as Power BI, Tableau, Google Analytics, or Salesforce reporting.
Experience creating campaign performance reports and presenting insights to stakeholders.
Knowledge of lead generation, audience segmentation, campaign testing, and conversion optimization best practices.
Experience developing prompt libraries, AI workflows, or AI-assisted marketing processes.
Experience supporting marketing efforts within regulated industries that require formal approval and compliance review processes.
Experience leveraging campaign performance data to recommend business improvements.

Responsibilities

Support the planning, creation, and execution of demand generation campaigns across multiple marketing channels.
Develop and deploy email nurture campaigns that support lead generation and advisor engagement goals.
Coordinate campaign assets, timelines, approvals, and launch activities.
Partner with internal stakeholders to support demand generation initiatives, pilot programs, and marketing campaigns.
Ensure campaigns are executed accurately and on schedule.
Assist with audience segmentation and campaign targeting efforts.
Monitor campaign execution to ensure consistency with brand standards and business objectives.