AI-Driven Growth Marketing Specialist

TEKsystems; Fort Mill (SC); Hybrid; USD 40,000 - 47,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) Retirement Plan

Life Insurance

PTO / Time Off

Job summary

TEKsystems in Fort Mill, SC is seeking a Sr. Marketing Specialist to support demand generation initiatives, content development, and compliance coordination. You will execute campaigns, craft email nurtures, and ensure alignment with brand standards.

As the role evolves, you will analyze marketing data, identify optimization opportunities, and help drive AI adoption across the marketing team, balancing execution with continuous improvement.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 3–5 years in demand generation, content marketing, digital marketing, or marketing operations.
• Experience building and executing email campaigns, nurture programs, and lead generation.

Responsibilities

• Plan, create, and execute demand generation campaigns across channels.
• Develop email nurture campaigns to support lead gen and advisor engagement.
• Coordinate assets, timelines, approvals, and launches for campaigns.

Skills

Email marketing

Content marketing

Campaign management

AI tools

Copywriting

Data analysis

Project management

Microsoft Copilot

Excel

PowerPoint

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field

Tools

Power BI

Tableau

Google Analytics

Salesforce reporting

AdvisorStream

FMG

Snappy Kraken

Job description

TEKsystems in Fort Mill, SC is seeking a Sr. Marketing Specialist to support demand generation initiatives, content development, and compliance coordination. You will execute campaigns, craft email nurtures, and ensure alignment with brand standards.

As the role evolves, you will analyze marketing data, identify optimization opportunities, and help drive AI adoption across the marketing team, balancing execution with continuous improvement.