Hybrid Digital Marketing Manager — Enrollment & Experience

Covista; Columbia (MD); Hybrid; USD 82,000 - 149,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k with match

Paid holidays

Job summary

Covista in Columbia, MD is seeking a Manager, Digital Marketing to lead the development and execution of digital experience strategies across our portfolio of institutions. You will collaborate with institutional marketing teams to improve enrollment and persistence through email, nurture, and other digital initiatives.

You will oversee KPI tracking, identify lifecycle opportunities, and drive conversion-focused programs while mentoring a digital marketing specialist.

Qualifications

• Bachelor's degree in marketinga related field required.
• Five (5) years of marketing automation experience including Eloqua required.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Responsibilities

• Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
• Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
• Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
• Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
• Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Skills

Marketing automation

Analytical skills

Leadership

Communication

Project management

Education

Bachelor's degree in marketing or related field

Tools

Eloqua

Job description

Covista in Columbia, MD is seeking a Manager, Digital Marketing to lead the development and execution of digital experience strategies across our portfolio of institutions. You will collaborate with institutional marketing teams to improve enrollment and persistence through email, nurture, and other digital initiatives.

You will oversee KPI tracking, identify lifecycle opportunities, and drive conversion-focused programs while mentoring a digital marketing specialist.