Senior Digital Marketing Lead - Hybrid & Multi-Channel Growth

Vista Higher Learning, Inc.; Boston (MA); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Educational assistance

Commuter benefits

PTO

Paid holidays

Job summary

Vista Higher Learning, Inc. is seeking a Senior Digital Marketing Specialist to lead strategic, multi-channel campaigns across email, social, and web properties.

You will drive lead generation, audience engagement, and brand growth through data-driven insights and marketing automation. The role requires 6+ years in digital marketing, strong CRM/automation experience, and the ability to collaborate across product marketing and operations.

Qualifications

• 6+ years in digital marketing driving multi-channel campaigns.
• Database-driven marketing with segmentation experience.
• Experience managing cross-functional workflows and agile projects.
• Overseeing websites, landing pages, blogs, and eCommerce storefronts.
• Strong UX/SEO, content performance optimization.
• Campaign measurement and reporting with analytics.

Responsibilities

• Lead planning and execution of integrated digital marketing campaigns across channels.
• Own multi-channel campaign strategy using Marketing Automation tools.
• Ensure integration with web properties, CRM, and reporting infrastructure.
• Inform innovation with digital trends and data-driven insights.
• Manage and optimize channels and content assets for engagement.
• Coordinate with teams to ensure brand consistency and alignment.

Skills

Digital marketing strategy

Campaign management

Lead generation

CRM & marketing automation

Data analytics

UX & SEO best practices

Multi-channel campaigns

Mentorship

Tools

Marketing Automation

CRM systems

Email platforms

Content Management Systems

AI analytics tools

SEO/SEM tools

Google Analytics

Salesforce

HubSpot

Job description

Vista Higher Learning, Inc. is seeking a Senior Digital Marketing Specialist to lead strategic, multi-channel campaigns across email, social, and web properties.

You will drive lead generation, audience engagement, and brand growth through data-driven insights and marketing automation. The role requires 6+ years in digital marketing, strong CRM/automation experience, and the ability to collaborate across product marketing and operations.