Digital Marketing Manager: Lifecycle & Automation

SmartRecruiters, Inc.; Columbia (MD); Hybrid; USD 82,000 - 149,000; Full time

Benefits offered by this job

Health, dental, vision, life and disb/

401k with 6% employer match

12 Paid Holidays

Annual incentive program

Job summary

Covista, America's largest healthcare educator, seeks a Manager of Digital Marketing to lead digital experience strategies across its portfolio of institutions. You will develop and implement initiatives to boost enrollment and persistence, collaborating with institutional marketing teams to convert and retain students through sophisticated digital tactics.

Prospective candidates will bring at least five years of marketing automation experience (Eloqua), strong leadership, and excellent

Qualifications

• Bachelor's degree in marketing or related field required.
• Five (5) years of marketing automation experience including Eloqua required.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership skills.
• Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
• Excellent written communication and oral presentation skills.
• Excellent project management skills.

Responsibilities

• Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
• Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
• Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
• Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
• Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

Skills

Leadership

Analytical skills

Written and verbal communication

Self-motivation

Education

Bachelor's degree in marketing or related field

Tools

Eloqua

Eloqua administration

Job description

Covista, America's largest healthcare educator, seeks a Manager of Digital Marketing to lead digital experience strategies across its portfolio of institutions. You will develop and implement initiatives to boost enrollment and persistence, collaborating with institutional marketing teams to convert and retain students through sophisticated digital tactics.

Prospective candidates will bring at least five years of marketing automation experience (Eloqua), strong leadership, and excellent