Digital Marketing Manager, Enrollment & Experience

Covista

Chicago (IL)

Hybrid

USD 82,000 - 149,000

Full time

2 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k match

Paid holidays

Annual incentive

Job summary

Covista in Chicago is seeking a Manager, Digital Marketing to lead the development and execution of digital experience strategies aimed at increasing enrollment and persistence across its portfolio of institutions. You will collaborate with institutional marketing teams to convert and retain students using innovative digital tactics.

The role requires 5 years of marketing automation experience with Eloqua, strong analytics, leadership, and excellent communication.

Qualifications

Bachelor's degree in marketing or related field required.
Five years of marketing automation experience including Eloqua.
Eloqua administration experience preferred.
Strong qualitative and quantitative analytical skills.
Excellent written communication and oral presentation skills.
Excellent project management skills.
Self-motivated with initiative in a fast-paced environment.

Responsibilities

Develop and track enterprise digital experience KPIs for the student lifecycle.
Identify opportunities to improve conversion across the lifecycle and implement initiatives.
Serve as a go-to resource for email, nurture and digital experience.
Collaborate with digital experience tech lead to optimize the stack and identify new tools.
Mentor digital marketing specialist across portfolio institutions.
Performs other duties as assigned.