Hybrid Digital Marketing Specialist for Online Programs

University of Cincinnati; Cincinnati (OH); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Tuition remission

Comprehensive health coverage

Retirement plans

Job summary

University of Cincinnati Online is seeking a seasoned digital marketing professional to oversee a portfolio of online programs, optimizing campaigns to meet enrollment goals. You will partner with UC Online's agency of record, leverage Salesforce Marketing Cloud, and collaborate with colleges to drive student engagement and conversion across channels.

This role requires at least a Bachelor's degree and 2+ years in digital marketing strategy, campaign execution, and CRM usage, with a focus on

Qualifications

• Bachelor's degree required in marketing or related field.
• Minimum 2 years of digital marketing experience focused on enrollment, CRM, and analytics.

Responsibilities

• Collaborate with UC Online's agency of record to develop and optimize digital marketing strategies.
• Leverage Salesforce Marketing Cloud to design personalized campaigns and manage the recruitment funnel.
• Analyze campaign performance and optimize PPC/paid search, social, and display media for higher ROI.
• Coordinate with colleges and stakeholders to align marketing with enrollment goals.
• Provide regular performance updates and insights to internal teams and leadership.

Skills

Digital marketing

Campaign planning

CRM systems

PPC/paid search

SEO

Data analytics

Stakeholder collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

University of Cincinnati Online is seeking a seasoned digital marketing professional to oversee a portfolio of online programs, optimizing campaigns to meet enrollment goals. You will partner with UC Online's agency of record, leverage Salesforce Marketing Cloud, and collaborate with colleges to drive student engagement and conversion across channels.

This role requires at least a Bachelor's degree and 2+ years in digital marketing strategy, campaign execution, and CRM usage, with a focus on