Hybrid Digital Analytics Lead — Data-Driven Growth

American Family Insurance; Boston (MA); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Relocation support

New Employee Orientation

Comprehensive benefits (medical, etc.)

401(k) and pension plan

Paid holidays and PTO

Student loan repayment program

Paid family leave

Job summary

American Family Insurance is seeking a Digital Analytics Lead to drive data-driven decision-making across our digital channels and marketing initiatives. You will develop analytics strategies, measure performance, and deliver actionable insights to enhance customer engagement and growth.

This role reports to the Senior Manager, Digital Marketing and offers a flex office/home setup with travel expectations. You will partner with cross-functional teams to define KPIs, build dashboards, ensure data

Qualifications

• 5+ years of proven experience in a digital analytics role.
• Experience in an e-commerce or lead-generation business.
• Excellent analytical and problem-solving skills.
• Strong communication skills for non-technical stakeholders.
• Understanding of insurance/finance fundamentals preferred.

Responsibilities

• Develop and implement analytics strategies to measure and optimize digital performance.
• Analyze data from web analytics, media, and CRM sources to provide insights.
• Collaborate with cross-functional teams to define KPIs aligned with business goals.
• Create and maintain dashboards and reports for digital marketing metrics.
• Ensure data accuracy and integrity in analysis and reporting.
• Identify trends and opportunities to inform performance strategies.
• Translate data into compelling narratives for business leaders.
• Stay updated on industry trends in analytics and marketing.
• Provide training on analytics tools and methodologies.
• Ensure data collection best practices.

Skills

Forecasting techniques

Statistical analysis

Data modeling

Data mining

Querying data

Data visualization

Communication with stakeholders

Analytics storytelling

Cross-functional collaboration

Digital analytics

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics

Adobe Analytics

SQL

Tableau

Job description

American Family Insurance is seeking a Digital Analytics Lead to drive data-driven decision-making across our digital channels and marketing initiatives. You will develop analytics strategies, measure performance, and deliver actionable insights to enhance customer engagement and growth.

This role reports to the Senior Manager, Digital Marketing and offers a flex office/home setup with travel expectations. You will partner with cross-functional teams to define KPIs, build dashboards, ensure data