Hybrid Digital Analytics Lead | Drive Growth & Insights

American Family Insurance Group; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

Relocation support

Hybrid work model

Job summary

American Family Insurance Group is hiring a Digital Analytics Lead to steer data-driven decisions across digital channels and marketing initiatives. You will craft strategies to optimize performance and provide insights to boost customer engagement and growth.

In this flexible hybrid role, you will report to the Senior Manager, Digital Marketing, build dashboards, ensure data integrity, and stay ahead of industry trends. Travel up to 10% and relocation support is available.

Qualifications

• Experience solving business problems with data-driven insights.
• Ability to translate complex data into actionable business recommendations.
• Experience with analytics platforms and reporting processes.

Responsibilities

• Develop and implement analytics strategies to measure and optimize digital performance, focusing on AmFam.com results.
• Analyze data from web analytics, media, and CRM systems to provide actionable insights.
• Collaborate with cross-functional teams to define KPIs aligned with business objectives.

Skills

Customer-driven solutions

Forecasting techniques

Statistical analysis

Data modeling

Data mining

Analytics tools usage

Education

Bachelor’s degree in Marketing or Analytics

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

American Family Insurance Group is hiring a Digital Analytics Lead to steer data-driven decisions across digital channels and marketing initiatives. You will craft strategies to optimize performance and provide insights to boost customer engagement and growth.

In this flexible hybrid role, you will report to the Senior Manager, Digital Marketing, build dashboards, ensure data integrity, and stay ahead of industry trends. Travel up to 10% and relocation support is available.