Digital Analytics Lead (Hybrid)

American Family Insurance Agency Staff; Madison (WI); Hybrid; USD 99,000 - 167,000; Full time

Benefits offered by this job

401(k) contribution

Pension plan

Paid holidays

Paid time off

Job summary

American Family Insurance is seeking a Digital Analytics Lead to drive data-driven decisions across our digital channels and marketing initiatives. The role involves developing strategies to optimize performance, with a focus on AmFam.com, and delivering actionable insights to boost engagement.

The position is a flex office/home role requiring a minimum of 10 days per month from Madison, WI or Boston, MA. Internal candidates are encouraged to apply, with relocation considerations possible.

Qualifications

• 5+ years in a digital analytics role.
• Experience in an e-commerce or lead-generation business.
• Proficiency with analytics tools (GA, Adobe Analytics).
• Ability to forecast, model, and mine data.
• Strong communication of data-driven insights to stakeholders.
• Understanding of insurance/finance fundamentals is preferred.

Responsibilities

• Develop and implement analytics strategies to measure and optimize digital performance, focusing on AmFam.com results.
• Analyze data from web analytics, media, and CRM systems to provide actionable insights.
• Collaborate with cross-functional teams to define KPIs aligned with business objectives.
• Create and maintain dashboards/reports to track digital marketing metrics and report findings.
• Ensure data accuracy and integrity and explain performance drivers.
• Identify trends and opportunities to improve customer engagement and performance.
• Translate data into compelling stories for business leaders to inform decisions.
• Stay up to date with industry trends and emerging analytics tech in marketing.
• Provide training and support on analytics tools and methodologies.

Skills

Analytical thinking

Communication skills

Problem solving

Project management

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

The Digital Analytics Lead is responsible for driving data-driven decision-making across our digital channels and marketing initiatives. You will develop strategies to optimize digital business performance and provide actionable insights to enhance customer engagement and business growth. You will need to have a strong analytical background, excellent communication skills, and a passion for leveraging data to drive marketing success. You will report to the Senior Manager, Digital Marketing.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. Depending on the candidate pool, this position may be filled at a lower level to maintain alignment with experience and qualifications.

We will not consider candidates who require current or future sponsorship for this position

Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• You will develop and implement comprehensive analytics strategies to measure and optimize digital performance, with specific focus on driving AmFam.com results.
• You will analyze digital data from various sources, including web analytics, media, and CRM systems, to provide actionable insights.
• You will collaborate with cross-functional teams to define key performance indicators (KPIs) and ensure alignment with business objectives.
• You will create and maintain dashboards and reports to track digital marketing metrics and communicate findings to stakeholders.
• You will ensure analysis and reporting accuracy and integrity and explain performance drivers.
• You will identify trends, patterns, and opportunities within data to inform performance strategies and improve customer engagement.
• You will translate data into a compelling story and share with business leaders and improve outcomes.
• You will stay up to date with industry trends and emerging technologies in digital analytics and marketing.
• You will provide training and support to team members and stakeholders on analytics tools and methodologies.
• You will ensure data accuracy and integrity by implementing best practices in data collection and analysis.

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support or service.
• Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.
• Demonstrated experience utilizing software tools to query and report data.
• Demonstrated experience with a variety of standard reporting software packages and best practices for report deployment processes.
• Demonstrated experience communicating/presenting complex and independent concepts and unbiased fact-based decision-making and financial performance.
• Demonstrated experience developing complex data sets for wide-spread use.

Additional Qualifications

• 5+ years of proven experience in a digital analytics role.
• Experience working in an e-commerce or lead-generation business.
• Google Analytics, Adobe Analytics and/or data visualization platform expertise required.
• Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.
• Understanding of insurance or finance industry fundamentals (premiums, quotes, policies, loss ratios) is preferred.
• Bachelor's degree in marketing, Business, Analytics, or a related field;
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication skills, with the ability to present data-driven insights to non-technical stakeholders.
• Knowledge of digital marketing strategies and channels.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Travel requirements up to 10%.

#LI-Hybrid

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.