Hybrid Digital Analytics Lead – Growth & Insights

American Family Insurance; Madison (WI); Hybride; USD 99 000 - 167 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) plan

Pension plan

Paid holidays

Paid time off

Student loan repayment program

Résumé du poste

The Digital Analytics Lead at American Family Insurance drives data-driven decision-making across digital channels and marketing initiatives. You will develop strategies to optimize digital business performance and provide actionable insights to enhance customer engagement and growth.

You will report to the Senior Manager, Digital Marketing in a hybrid flex role, requiring up to 10 days per month on-site, with relocation options and sponsorship considerations as described in the posting.

Qualifications

• 5+ years in a digital analytics role with hands-on analytics delivery.
• Experience forecasting, modeling, or data mining to drive insights.
• Ability to present complex data to non-technical stakeholders.

Responsabilités

• Develop and implement analytics strategies to measure digital performance.
• Analyze data from web, media, and CRM sources to deliver actionable insights.
• Create dashboards and reports; communicate findings to stakeholders.
• Identify trends and opportunities to improve customer engagement and growth.

Connaissances

Digital analytics

Google Analytics

Adobe Analytics

Data visualization

Forecasting techniques

Statistical analysis

Data modeling

Data mining

Storytelling with data

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing, Business, Analytics, or related field

Outils

Tableau

Power BI

CRM reporting tools

Description du poste

The Digital Analytics Lead at American Family Insurance drives data-driven decision-making across digital channels and marketing initiatives. You will develop strategies to optimize digital business performance and provide actionable insights to enhance customer engagement and growth.

You will report to the Senior Manager, Digital Marketing in a hybrid flex role, requiring up to 10 days per month on-site, with relocation options and sponsorship considerations as described in the posting.