Hybrid Digital Analytics Lead: Data-Driven Growth

American Family Insurance Agency Staff; Boston (MA); Híbrido; USD 99.000 - 167.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision benefits

401(k) plan

Pension plan

Annual incentive program

Paid holidays

Paid time off (23 days)

Student loan repayment

Paid-family leave

Hybrid work arrangement

Descripción de la vacante

American Family Insurance is seeking a Digital Analytics Lead to drive data-informed decisions across digital channels and marketing initiatives. You will develop strategies to optimize performance, analyze data from web, CRM, and media sources, and communicate insights to stakeholders.

This hybrid role requires collaboration with cross-functional teams, strong storytelling skills, and the ability to guide analytics across marketing programs while staying current with industry trends.

Formación

• 5+ years in a digital analytics role.
• Experience with web analytics, CRM data, and media data.
• Ability to translate data into actionable insights for leadership.

Responsabilidades

• Develop and implement analytics strategies to optimize digital performance.
• Analyze data from multiple sources to provide actionable insights.
• Collaborate with cross-functional teams to define KPIs aligned with business goals.
• Create dashboards and reports to communicate metrics to stakeholders.
• Ensure data accuracy and integrity across analyses and reports.
• Identify trends and opportunities to improve customer engagement.
• Translate data into compelling storytelling for business leaders.
• Stay current with analytics trends and technologies.
• Provide training and support on analytics tools and methods.
• Promote best practices in data collection and analysis.

Conocimientos

Digital analytics

Forecasting techniques

Data visualization

Statistical analysis

Reporting software

Stakeholder communication

Educación

Bachelor's degree in Marketing, Business, Analytics

Herramientas

Google Analytics

Adobe Analytics

SQL

Data visualization tools

Descripción del empleo

American Family Insurance is seeking a Digital Analytics Lead to drive data-informed decisions across digital channels and marketing initiatives. You will develop strategies to optimize performance, analyze data from web, CRM, and media sources, and communicate insights to stakeholders.

This hybrid role requires collaboration with cross-functional teams, strong storytelling skills, and the ability to guide analytics across marketing programs while staying current with industry trends.