Head of Marketing Analytics & Testing — Hybrid/Remote

Farmers Insurance; United States; Hybrid; USD 150,000 - 250,000; Full time

Benefits offered by this job

401(k)

Medical

Dental

Vision

Life Insurance

Paid Time Off

Tuition Assistance

Job summary

Farmers Insurance seeks an experienced analytics leader to act as the analytics lead and thought partner for Enterprise Marketing. You will guide a team of analysts, delivering actionable insights to enable data‑driven decisions and measurable improvements across marketing channels.

You will mentor the team, foster a culture of experimentation, and work with stakeholders to align business requirements with analytic strategies and outcomes.

Qualifications

• 10+ years of related experience in analytics or data science.
• 3+ years leadership experience.
• P&C insurance experience preferred.

Responsibilities

• Oversees prioritization, design, and execution of marketing analytics and testing.
• Lead and coordinate full funnel learning agenda with analytics counterparts.
• Use data to optimize campaign effectiveness and drive profitable growth.

Job description

Farmers Insurance seeks an experienced analytics leader to act as the analytics lead and thought partner for Enterprise Marketing. You will guide a team of analysts, delivering actionable insights to enable data‑driven decisions and measurable improvements across marketing channels.

You will mentor the team, foster a culture of experimentation, and work with stakeholders to align business requirements with analytic strategies and outcomes.