Hybrid Data-Driven Digital Marketing Analyst

Placements24; Roanoke (VA); Hybrid; USD 43,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, vision insurance

Analytics training & development

Job summary

The role emphasizes dashboards, A/B testing, and collaboration to improve campaigns while supporting growth and data-driven decision making.

Qualifications

• Bachelor's degree in a quantitative field.
• 2–5 years of experience in digital marketing analytics.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Strong understanding of digital marketing channels and metrics.
• Excellent analytical, problem-solving and data visualization skills.
• Experience with SQL is desirable.

Responsibilities

• Track and analyze performance of digital marketing campaigns across channels.
• Develop dashboards and reports visualizing KPIs for marketing activities.
• Identify trends and insights to guide campaign optimization and planning.
• Conduct A/B testing analyses to assess marketing approaches.
• Monitor website traffic, behavior, and conversion funnels for improvements.
• Collaborate with marketing team to ensure data integrity and reporting accuracy.

Skills

Analytical thinking

Data visualization

SQL

Web analytics

Campaign optimization

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Job description

The role emphasizes dashboards, A/B testing, and collaboration to improve campaigns while supporting growth and data-driven decision making.